Daniela Sena — SheUp Community ✨

D A N I E L A S E N A

Continental Corporation CEO and founder of SheUp and DiCi cosmetics

Daniela Sena has been a serial entrepreneur, KOL, and facilitator of relations between China and foreign countries since 2010. CEO of Continental Corporation, a strategic enterprise with extensive experience and network in International Consulting. In 2018, she founded SheUp, a platform with more than 3,000 women of 65 nationalities, that encourages female entrepreneurship in China. She has also developed Dici Cosmetics, a lipstick brand focused on the Chinese market, and is an influencer and live-commerce specialist at Aliexpress. Her visibility on Chinese social networks led her to participate in the reality show "The Day I Ran China" produced by Discovery Channel and Mango TV, broadcast in 43 countries. She was nominated as one of Hangzhou's most influential women, which led her to attend the conference organized by Alibaba group The World She Made, where she had the opportunity to meet Jack Ma. Recently interviewed by the WSJ explaining her strategies and participation in the growth of the Brazilian e-commerce development.

QUICK TAKES

SheUp was founded in 2018 around the time I completed my master’s degree in business management, whilst pursuing my career as an entrepreneur I saw many female friends, classmates, and peers give up on their dreams in China due to the lack of knowledge on how to launch. This ultimately led to them throwing in the towel, with the resources I came across I saw the opportunity to help and assist all those in need. It was mutually beneficial for all involved, myself included, by sharing experiences and learning from each other. I also had a great opportunity to enrich myself through this fantastic network of women.
Possibilities and opportunities are truly the core of my inspiration. The opportunity to make an impact or a change is what gives the fuel to start new adventures in fields that have previously been unexplored. The fact that we have a multi-cultural community plays right into the opportunities and possibilities of the inspiration, the chance of learning from each other along with the platform where we can connect, share and develop ourselves.
By seeing the difference I can make in my surroundings and the people around me, it motivates me to push myself harder to be the spark that inspires the change whether it’s big or small.
By finding common ground. We all come from different backgrounds. As a result, we see things differently and hold different beliefs.
SheUp brought me the power of story to connect with other people... By sharing stories about things we experienced in the past, how that made us feel, and how we overcame it, help me pause to really 'see' and connect. I believe many genuine friendships get started with simple acts of noticing and kindness.