Daniela Sena has been a serial entrepreneur, KOL, and facilitator of relations between China and foreign countries since 2010. CEO of Continental Corporation, a strategic enterprise with extensive experience and network in International Consulting. In 2018, she founded SheUp, a platform with more than 3,000 women of 65 nationalities, that encourages female entrepreneurship in China. She has also developed Dici Cosmetics, a lipstick brand focused on the Chinese market, and is an influencer and live-commerce specialist at Aliexpress. Her visibility on Chinese social networks led her to participate in the reality show "The Day I Ran China" produced by Discovery Channel and Mango TV, broadcast in 43 countries. She was nominated as one of Hangzhou's most influential women, which led her to attend the conference organized by the Alibaba group The World She Made, where she had the opportunity to meet Jack Ma. Recently interviewed by the WSJ explaining her strategies and participation in the growth of the Brazilian e-commerce development.